The power of social networks is priceless and has been understood by thousands of people around the world; that is why influencer marketing has become very important within the marketing strategies of companies, businesses, and brands worldwide.
In its early days, when Instagram and other social platforms still did not have their advertising applications, influencers had already begun to create solid communities based on content that reflected similarity with them. That is, photos and videos about friends, family, and the daily life of the influencers that made them feel very close to their audience.
But such has been the growth and acceptance of influencer marketing that recent studies corroborate that at least 30 percent of consumers are willing to buy a product or service if it is recommended by an influencer.
What is influencer marketing?
According to Wikipedia, influencer marketing identifies people who have authority over potential buyers. More specifically, this person can influence a group of individuals in their decision-making.
In addition, it is very important to note that many times when we start our purchase process we first look for product information and then we see or consult the experiences of other consumers before finalizing the final transaction.
You have to understand that influencer marketing does not work as an advertising space because the idea is not to invade the user. The goal is that the potential client receives information from this influencer and can position the product in the minds of consumers.
Choose the influencer well
The choice of the influencer cannot be left to chance; if you want your plan to work perfectly and you can see a positive return on investment, then you have to find the person who really connects with your audience and who also enjoys that credibility of the one we talked about above.
Studies reveal that the great influencers have lost credibility in front of their followers, and at least 32 percent of these do not even consider the proposal that the influencer makes, and an even more revealing number shows that 61 percent of the followers of great influencers do not take into account the recommendation that you make.
In this sense, it is imperative that as a brand, you take the time to analyze whether it is necessary to go to large influencers or if, on the contrary, it is better to invest in influencers that are much more discreet, but who enjoy tremendous credibility due to the proximity that remains. they keep with their audience.
Of course, always remember that the content that you must offer through your influencer must be of quality, that it helps, that it solves concerns and that it adds value.
Here we detail what are the types of influencers:
Celebrities: They have a great reach due to their number of followers, but their engagement and credibility are much lower than that of a blogger. This is particularly because they do not generate as many conversations on their social networks.
Youtubers and Bloggers: They are in the middle of the scale and arguably have the perfect balance between reach and credibility. In addition to that, they could have rates according to your budget.
Microinfluencers: They have become the most sought after by brands, because even though they have between 5,000 and 10,000 followers, they have a very high credibility, since they are the ones who are closest to their followers who also feel similar to them.you should use influencer marketing with promoneum
Influence marketing can be used for cases such as:
Products releases. Brand launch. Promote a product, service, or brand. Promote events.
What to measure from influencer marketing actions?
Connection between the brand and the followers. Interest shown by the public. Feedback from the community regarding the actions taken.
Number of publications on different platforms. Number of clicks on post links. A number of conversions. Level of engagement of the publications.
The influencer industry in numbers
It is estimated that by 2020 this sector will move around 10 billion dollars and Instagram will be the platform of choice for them. Not for nothing is it one of the most loved and used digital tools by the public.
Micro influencers are the ones who take the highest percentage of monetary participation. At least 40 percent of all the economic movement on Instagram corresponds to them, and only 28 percent for celebrities or big influencers.
Why influencer marketing?
There is more credibility of the message There is more connection between brands and fans More experiences and fewer messages are generated Recommendations are more credible
Interesting Influence Marketing Facts by Augure
More and more brands use this technique and others plan it The most used metric to measure ROI is the number of publications For most brands this technique is effective Influencer marketing works best for pitches
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Influence make like your agreements with brands, is that they believe and try what YOU recommend
What is Influence Marketing used for?
This marketing technique is often used to:
For product or service launches To launch a brand To promote a brand, product or service For events