Promotions in Social Networks are the protagonists, currently this acclaimed social network has almost 2,000 million users among which we can differentiate our ideal clients and reach them.
We have a very diverse potential audience, which leads us to think that whatever service or product we offer, we will surely find our ideal client in the Mark Zuckerberg network. A good segmentation will be enough to find it.
At Mood Marketing, we know the importance of Facebook Ads, which has increased its users exponentially in recent years. Your success? Its effectiveness in the short and medium-term, and its economical price, make it an attractive proposition for many clients.
Today, we can find a great source of information on the behavior of Facebook users thanks to their “likes,” interests, shared posts, and searches within the page. And also your data which makes segmentation according to sex, age, place of residence, work easier …
Facebook is always a good option. Likewise, the large number of users it has and the possibility of segmenting the ads in detail present it as a very good alternative for online advertising.
A Promotions in Social Networks has a multitude of the ins and outs that our team will take care of simplifying and delivering to you in the simplest and most accessible way.
Making you a participant in each of the decisions that affect all parties and how your ad on Facebook is taking shape. Likewise, many companies miss the enormous advantage that Facebook Ads provides, with campaigns whose figures sometimes exceed Google’s, thanks to the segmentation by interests. In addition, its price is lower than what is expected to invest in a traditional campaign, so making it profitable is usually easier.
Promotions on Social Networks, we design your campaign
In this case, the campaign is the great mixed bag of everything that will come after it, so this is where you will have to decide your objective and how you want to pay.
If you want your content to have more notoriety, Facebook allows you to choose that your ads are distributed to the more people, the better (reach) or to the people most likely to remember them (Brand Awareness). Quantity vs. Quality. Also, in this case, what you will pay for is per thousand impressions, called CPM (cost per thousand).
According to the annual report The Global State of Digital in 2019 created by Hootsuite and We Are Social, 52% of the world’s population uses social networks. Using these channels, this huge global audience represents a vast market of opportunity for any company, no matter its size. An opportunity to create the marketing strategies that will allow the reach of your business to extend to the digital world.
However, for your social media marketing efforts to pay off, the first thing you need to have is a strategy. Here are the basic concepts that you should take into account when planning your marketing strategy.
a profile, you need to conduct audience analysis to discover patterns in your customer’s demographics and interests. Use social media analytics tools to extract the data necessary to create these profiles. Platforms like Facebook, Instagram, and Twitter, among others, offer a free report with valuable information about the people who interact with your brand online, even if they are not your customers yet.
Thinking of the promoting posts persona as a real customer will help you make informed decisions when it comes to crafting the right content for the right consumers. For example, Netflix is a global company that targets a vast age range audience. On its platform, you can find content aimed at all kinds of niches, from cartoons for children, documentaries about planet earth, award-winning international dramas, and soap operas, among many, many others. However, their content on social media, particularly on Instagram, has a clear focus on a youth audience. Coincidence? Although we do not know the marketing secrets of this streaming giant, this is probably not a random decision, and it is possible that it is the result of market research where they extracted the demographics and interests of their followers on Instagram and realized the age range and behavior patterns of his followers.
