Author: dunndirectstudio

To position a web page in Google, it is imperative to have inbound links (backlinks). They are links to other pages that point to ours, either to the main page, to a specific section of content. Inbound links can contain text, a few words, called anchor text. Google has confirmed the importance of backlinks and anchor text. They are factors to take into account to determine the ranking of a page. Inbound links from relevant sites bring direct traffic and “prestige” to our website. The anchor text also provides meaning, context. The ideal would be to have inbound links on…

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