Have you already included guest blogging in your content marketing strategies? Although we can often overlook them, publishing articles as guest authors is a great way to improve your SEO and expand your sphere of influence. If you want to know everything it can contribute to your brand, keep reading!
To position yourself as an expert.
If you want to improve the perception of your brand among consumers, there is nothing better than surrounding yourself with experts. Authority and knowledge build trust, especially if you’re targeting millennials, a generation that tends to mistrust more traditional marketing.
And how are you going to get your team members to show their expertise? You guessed it: posting to the best blogs in your industry.
Guest blogging is one of the best ways to position yourself as an expert, especially if your articles appear on the most influential and popular blogs. If you also get your post as a guest author to appear at the top of the search results for terms related to your sector, you will have managed to attract and influence many users.
Of course, get ready to work hard: as in so many other digital marketing sectors, there is excellent competition when applying this strategy. You will not only have to look like an expert but demonstrate it with the quality of your content.
To improve your search engine positioning.
SEO improvements are a remarkable “side effect” of guest blogging strategies.
If you are up to date with the latest SEO trends, you already know that search engine algorithms do not stop evolving, and, with them, the guidelines to follow to get the best positions also change. As search engines become more sophisticated, natural ranking wins out over filling posts with keywords. In addition, the results are increasingly personalized to adapt to each user fully.
But some SEO principles remain unchanged through the years, and one of them is the importance of link building. The more links from quality sites point to your website, the greater your authority in the eyes of Google and the better your ranking.
And as you probably already know, posting as a guest author of a blog generates a direct link from their site to yours. That is why guest blogging is an essential part of any search engine optimization strategy.
To increase your audience.
One of the objectives of all content marketing strategies is to reach as broad an audience as possible, which responds to the criteria set in our buyer persona.
Thanks to guest posts, you can access an audience that goes beyond your own visitors. By posting to the right influencers’ blogs, you can go a lot further with your brand messaging.
For this strategy to work, it is essential to choose the right sponsored posts. It would help if you had them have a large audience in absolute terms and be the right audience for your brand. If you carry out a good market study of the influencers in your sector, you will find the right people to increase the audience of your posts. You have to make sure you create content that your followers will find helpful, fun, and inspiring.
And publish in a domain other than that of the author who wrote it. Its main objective is to transmit external links from one part to another, leading the reader to visit the website or blog of the person who wrote them and generate authority on the indicated page.
A more concrete example of a guest post:
Imagine if someone from within your agency wrote a text about managing social networks, taking into account that this is one of the services offered by you.
Instead of publishing it on your site, that post will be published on the blog of a client or partner who is active in a related area.